Author: Young Entrepreneurial Council (YEC)
Young Entrepreneurial Council (YEC) is an informal brain trust of like-minded peers who wanted to help each other’s businesses grow, while also supporting the millions of aspiring young entrepreneurs just getting started. They’ve partnered with Jobber to provide insight in a unique way – from several members at a time – on a given topic.
Attracting tech talent on a budget isn’t easy, but it is doable. Below, 11 successful entrepreneurs from YEC explain how to position your company for success:
1. Have a Mission
A tech startup is a collection of people who are crazy enough to join you on your mission to change the world in your own way. If you don’t have a well-articulated mission, and you don’t live out that mission, you won’t galvanize the top-notch tech talent you need to elevate your startup. Top talent will only leave their jobs to be a part of the change you want to create.
2. Share Your Successes
Top tech talent won’t know about all the great things your company has accomplished if you don’t tell them. Share the business’ success on its website and social media pages, as well as around the office. Did you reach a new user milestone? Did your app win an award? Display these successes prominently so that interested talent can see the prosperity of the company.
3. Solve Hard Problems
The best-of-the-best tech talent can find a salary, perks, and a fun culture anywhere. What draws the best people is the opportunity to be surrounded by the best people. Nothing brings together great tech talent like the opportunity to solve truly difficult problems. To become a magnet for great tech talent, build a company where employees have the opportunity to solve tough challenges.
4. Use an Innovative Technology Stack
Top technical talent will be inclined to join your team based on the type of problems you’re solving through your work as well as the type of technical tools you are using. When you have the choice of using different technology stacks or languages, think about how your decision will impact recruiting. Old-school solutions may not be as compelling as cutting-edge tools to attract top tech talent.
5. Pursue What’s New
All great tech companies are doing something that has never been done before. The best way a tech company can attract the best talent is by offering their employees a chance to create something great that will help advance the entire industry. These employees need to be challenged and believe in the goal. That’s why you should create an environment that promotes inspiration and innovation.
6. Change the Game
When is the last time you used Google Maps? What about Google Chrome or a Gmail account? We familiarize ourselves with companies that create useful and purposeful things. Strong tech brands produce great products and services that top talent will gravitate towards because they can see that the company is making a difference. It shows that the employees are inspired and equipped to produce game changers.
7. Build a Great Team With a Strong Idea
A strong tech brand will usually be backed by both a great team and a new idea that takes root in interesting ways. This combination has the natural efficacy of attracting other amazing and talented individuals who are likely highly motivated to work with your brand, further establish themselves as experts, and help your business grow to new heights.
8. Offer Flexibility and Balance
Tech talent wants a flexible job that provides them with freedom and independence to experiment and test their ideas. They want balance in their lives that acknowledges they have a life outside of work. They also want a dynamic environment that constantly evolves and keeps their work fresh.
9. Implement More Family-Friendly Benefits
As top-notch tech talent becomes more difficult to find and even harder to retain, many tech companies are implementing more family-friendly benefits to attract and retain the best talent. For many of us, including myself, family is the key motivation for going into work each day. This ingredient can really help keep work in check for employees and help them better manage their work-life balance.
10. Embody Authenticity and Ambition
In an age where all tech companies are “killing it,” being able to honestly show what differentiates your company goes a long way. Setting ambitious (and seemingly impossible) goals has driven in some of our best candidates. I believe that intelligent people want to work on solving hard problems, not just make money.
11. Emphasize Transparency and Vulnerability
A good question to ask is, “If this wasn’t your company, would you actually want to work here?” Strong tech companies are self-aware. When you pay very close attention to building the kind of culture that is challenging yet exciting, you attract good people.
These answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs.